Building a new house in Palo Alto

Building a new house in Palo Alto

Friday, December 21, 2012

Deconstruction & Roderick Cooper (Founder of ReBuild Green) in the Wall Street Journal

All my favorite cast of characters appeared in a Wall Street Journal video and article about one of my favorite topics today. The WSJ's talented reporter-editor-camerawoman-in-one, Monika Vosough, does an impressive job explaining the benefits of deconstructing a home vs. demolition. As a bonus, you can also see some shots of our house and a cameo by our general contractor, Jeff, pretending to review building plans with me.

In my opinion, the hero in this story is Roderick Cooper, founder of ReBuild Green a Bay Area deconstruction company. Roderick is one of the most impressive entrepreneurs I've ever met. He grew up in East Palo Alto and pulled himself up by his bootstraps. He saw a market need for deconstruction services and has built a thriving business around it. He keeps thousands of tons of potential waste out of our landfills and diverts the usable materials to non-profits. He also employs dozens of workers, one of whom described Roderick as "the best boss I've ever had." How often do you hear that about 27-year-old?

We hired Roderick and ReBuild Green to do the deconstruction of our house and it was one of the best decisions I've made throughout our building process. Roderick, keep up the great work. You're nailing it! (Pardon the pun). or (650)720-1301.

Even Palo Alto's top developer deconstructs with ReBuild Green.

P.S. The accompanying WSJ article, The Demolition Discount, by Pui Wing Tam includes an awesome slideshow. Here's an example of a beam made from reclaimed redwood. We plan to do something similar in our house.  

More reading on the subject:

D-day in Palo Alto: The green deconstruction begins!

Green Deconstruction Part 2 (aka waiting for city of Palo Alto utility disconnections)

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